
Support With Shape. No Compromise.
Defined. Not Flattened.
Fits Under Whatever You're Wearing.
Built for All-Day Wear.
Support With Shape. No Compromise.
by women, for women.
About us
We created Curves because we've been there. The endless search for a bra that doesn't poke, pinch, or make you dread getting dressed. The frustration of seeing a beautiful outfit ruined by a bra that just doesn't work.
Our Nova Lifting Bra was designed to solve these problems. It's a bra that supports you without pain and shapes you without hiding who you are. We believe that when your clothes fit perfectly, you feel unstoppable.
With every detail we built the Nova to be a bra you can finally feel confident in. Because true comfort is true confidence.
From curious to confident
How does our wireless bras work, can it really support without underwires?
How does our wireless bras work, can it really support without underwires?
Yes - wireless bras can absolutely lift and support. Without an underwire, support comes from the structure of the bra itself: the cut, the fabric, and the way each piece is constructed to hold your breast tissue in place. Every Curves wireless bra is built to keep you lifted, supported, and smooth under any outfit
How does SoftArch™ support you?
How does SoftArch™ support you?
SoftArch™ reverses the logic of how support works. Instead of pulling from above, it holds from below — a silicone gel strip sits where the wire was, creating structure that moves with your body. Wide straps distribute weight across the full shoulder. A high back panel anchors everything in place. Your shoulders decompress. Your chest stays lifted all day, with no adjusting and no evidence by the time you take it off.
How do I choose the right size?
How do I choose the right size?
Every Curves bra comes with a detailed size chart - your starting point for the best fit. If you already know your band and cup size, our size converter will convert it directly into your Curves size. Both are available on each product page.
What if it doesn't fit?
What if it doesn't fit?
If your bra isn't the right fit, you have 30 days from delivery to return it. Items must be unworn and in their original condition. Return shipping is at your expense. Once we receive your return, we'll process your refund promptly.
How do I care for my bras?
How do I care for my bras?
We recommend gentle hand wash in cool water and lay flat to dry. If machine washing, select a delicate cycle, cool water, and place your bra in our lingerie laundry bag. This is especially important for SoftArch™ bras - the lingerie laundry bag protects the gel strips and preserves the structure over time. Without it, the lifespan of your bra may be reduced. Do not tumble dry.
How long does shipping take?
How long does shipping take?
Once your order is placed, please allow 3–4 days for processing. This includes quality inspection before your bra leaves our warehouse.
From there, delivery typically takes 6–12 days depending on your location.
Estimated delivery times:
- USA: 4–12 days
- Australia & New Zealand: 7–15 days
- All other countries: varies by destination and carrier
Shipping is free on orders over $60.
Need it sooner? Select our Skip the Line option at checkout for faster delivery.
Where can I track my order?
Where can I track my order?
Once your order has shipped, you'll receive a confirmation email with your tracking link. You can also track your order anytime on our Track My Order page. Carrier may vary depending on your destination.
Where are the products made?
Where are the products made?
At Curves, we believe every woman should have access to affordable, intelligent support that keeps her confident while comfortable. This belief shapes everything.
The only way we found to honor that commitment is to manufacture our products in China. We have nothing to gain from making you spend more. But we have everything to gain when you feel supported and confident. That's what actually matters to us.
If our manufacturing choice doesn't sit right with you - even knowing our team reviews every product on site - then we're probably not the right fit. And that's perfectly fine.
Who's behind the brand and where are you based?
Who's behind the brand and where are you based?
Curves was born from a problem every woman has lived, quietly, for years - that discomfort was simply part of being properly supported. We believe it never had to be.
Every woman deserves intelligent everyday support that doesn’t ask her to choose between comfort and confidence. That belief shapes every piece we make.
Behind Curves is a dedicated team that believes every woman deserves better.
Based between Europe and the US, we are working every day to bring the support, the relief and the confidence we deserve.
How can I contact the customer support?
How can I contact the customer support?
Our team is available Monday to Friday, 9am to 8pm US Eastern Time.
You can reach us by email at support@wearcuvres.com, through our Contact Form, or via our Help Desk.
We respond to all inquiries within 24 business hours.