4.79 / 5 based on 12,875+ reviews

SoftArch™ Nova Lifting Bra

SoftArch™ Nova Lifting Bra

check_circle Soft and Breathable Fabric

check_circle Natural Lift and Support

check_circle Built for Comfort and Confidence

$39.99
$39.99 $49.99
SAVE 20% Sold out
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Onyx
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Nude
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Ivory
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Carmine
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Olive
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Amber

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Bra Laundry Bag

Bra Laundry Bag

$30.00

The Nova Lifting Wireless Bra is designed to give natural lift and support through the SoftArch design principle. Silicone gel strips replace the wire, wide straps distribute weight off your shoulders, and a high back panel keeps everything smooth under any outfit.

SoftArch is our core design principle. It rethinks how support should feel by lifting from below, not pulling from above.

Instead of a traditional underwire, SoftArch™ uses a flexible gel strip that creates gentle lift and stability from the base. This allows the weight to be supported where it naturally belongs, rather than being carried by the straps.

Wide straps then help distribute that weight evenly across the shoulders, reducing pressure and improving all-day comfort.

At the center of it all, a soft silicone gel structure moves with your body. It follows every motion without friction, pressure points, or restriction, delivering a smooth, wire-free feel that truly adapts to you.

Give your bra 3 wears to let it perfectly adapt to your shape and become truly yours. Made from a buttery-soft smoothing fabric, it feels breathable, soft, and highly elastic for all-day comfort.

Composition: 25% Spandex, 75% Polyamide.

We recommend gentle hand wash in cool water and lay flat to dry. If machine washing, select a delicate cycle, cool water, and place your bra in our lingerie laundry bag. This is especially important for SoftArch™ bras - the lingerie laundry bag protects the gel strips and preserves the structure over time. Without it, the lifespan of your bra may be reduced. Do not tumble dry.

If your bra isn’t the right fit, you have 30 days from delivery to request a return.

You can choose between a partial refund while keeping the product to avoid return costs, or a full refund by sending the item back.

Returned items must be unworn and in their original condition, and return shipping is at your expense. Once we receive your return, your refund will be processed promptly.

Shipping Policy

We offer free shipping on orders over $60.

Please expect a processing time of 1-4 business days for orders placed with standard shipping.
Once shipped your order should arrive within 4-12 business days
Duties and taxes are included.

Return Policy

All returns must be postmarked within thirty (30) days of the delivery. All returned items must be in new and unused condition, in the original packaging. See our return policy for more info.

Curves was born from a problem every woman has lived, quietly, for years - that discomfort was simply part of being properly supported. We believe it never had to be.

Every woman deserves intelligent everyday support that doesn’t ask her to choose between comfort and confidence. That belief shapes every piece we make.

Behind Curves is a dedicated team that believes every woman deserves better. Based between Europe and the US, we are working every day to bring the support, the relief and the confidence we deserve.

files/Linda_profile_picture.png

It's the first time I forgot i was wearing a bra after 6pm. I'm really mad to myself for having tolerated this for years. Thank you Curves

Linda, 44D - bought 4 Nova bras
    View full details

    The Alternative to Underwire. Finally.

    • Wire-Free Lift

      The SoftArch™ system uses silicone gel strips to lift and support without the pressure of underwires. You get a naturally balanced profile — and clothes that simply fit the way they're supposed to.

    • Pressure-Free Straps

      Wide, cushioned straps spread weight evenly to ease shoulder tension. No more red marks or end-of-day ache. Just comfort you can rely on from morning commute to dinner.

    • Invisible Under Clothes

      With seamless edges and a smooth lining, Nova disappears under tees, blouses and dresses. Its breathable fabric keeps you cool while giving you a polished, confident look in every outfit.

      The Alternative to Underwire. Finally.

      Wire-free Lift

      The Nova uses soft jelly support panels to lift and shape without the pain of underwires. You get a naturally balanced profile that helps clothes fit better and feel more flattering.

      Pressure-Free Straps

      The Nova uses soft jelly support panels to lift and shape without the pain of underwires. You get a naturally balanced profile that helps clothes fit better and feel more flattering.

      Wire-free Lift

      The Nova uses soft jelly support panels to lift and shape without the pain of underwires. You get a naturally balanced profile that helps clothes fit better and feel more flattering.

      by women, for women.

      About Us

      We created Curves because we've been there. The endless search for a bra that doesn't poke, pinch, or make you dread getting dressed. The frustration of seeing a beautiful outfit ruined by a bra that just doesn't work.

      Our Nova Lifting Bra was designed to solve these problems. It's a bra that supports you without pain and shapes you without hiding who you are. We believe that when your clothes fit perfectly, you feel unstoppable.

      With every detail we built the Nova to be a bra you can finally feel confident in. Because true comfort is true confidence.

      Great 4.3 / 5

      • Built differently. Eight weeks proves it.

        I've bought three bras this year that delivered nothing. What made me try this one was the mechanism, the underband does the load, not the straps. No marks, no adjusting, back panel stays flat. And I don't look like I'm wearing a sports bra.

        Fiona - Size 38DD

      • The mechanism is what convinced me.

        The base-up support logic is sound and the gel strips provide real lateral support, not decorative. Wide straps reduce point-load pressure noticeably. Eight weeks in, no structural degradation. For anyone who's failed every wireless alternative, this one is built differently.

        Morgane - Size 36D

      • Finally, a wireless bra with actual structure.

        I've been in underwires for 30 years. My concern with wireless was always losing structure. The Nova holds position, the gel strips in the underband have actual resistance, not just softness. Afternoon shoulder tension is gone. I ordered a second one.

        Linda - Size 38C

        From curious to confident

        Yes - wireless bras can absolutely lift and support. Without an underwire, support comes from the structure of the bra itself: the cut, the fabric, and the way each piece is constructed to hold your breast tissue in place. Every Curves wireless bra is built to keep you lifted, supported, and smooth under any outfit

        SoftArch™ reverses the logic of how support works. Instead of pulling from above, it holds from below — a silicone gel strip sits where the wire was, creating structure that moves with your body. Wide straps distribute weight across the full shoulder. A high back panel anchors everything in place. Your shoulders decompress. Your chest stays lifted all day, with no adjusting and no evidence by the time you take it off.

        Every Curves bra comes with a detailed size chart - your starting point for the best fit. If you already know your band and cup size, our size converter will convert it directly into your Curves size. Both are available on each product page.

        If your bra isn't the right fit, you have 30 days from delivery to return it. Items must be unworn and in their original condition. Return shipping is at your expense. Once we receive your return, we'll process your refund promptly.

        We recommend gentle hand wash in cool water and lay flat to dry. If machine washing, select a delicate cycle, cool water, and place your bra in our lingerie laundry bag. This is especially important for SoftArch™ bras - the lingerie laundry bag protects the gel strips and preserves the structure over time. Without it, the lifespan of your bra may be reduced. Do not tumble dry.

        Once your order is placed, please allow 3–4 days for processing. This includes quality inspection before your bra leaves our warehouse.

        From there, delivery typically takes 6–12 days depending on your location.

        Estimated delivery times:

        • USA: 4–12 days
        • Australia & New Zealand: 7–15 days 
        • All other countries: varies by destination and carrier

        Shipping is free on orders over $60.

        Need it sooner? Select our Skip the Line option at checkout for faster delivery.

        Once your order has shipped, you'll receive a confirmation email with your tracking link. You can also track your order anytime on our Track My Order page. Carrier may vary depending on your destination.

        At Curves, we believe every woman should have access to affordable, intelligent support that keeps her confident while comfortable. This belief shapes everything.

        The only way we found to honor that commitment is to manufacture our products in China. We have nothing to gain from making you spend more. But we have everything to gain when you feel supported and confident. That's what actually matters to us.

        If our manufacturing choice doesn't sit right with you - even knowing our team reviews every product on site - then we're probably not the right fit. And that's perfectly fine.

        Curves was born from a problem every woman has lived, quietly, for years - that discomfort was simply part of being properly supported. We believe it never had to be.

        Every woman deserves intelligent everyday support that doesn’t ask her to choose between comfort and confidence. That belief shapes every piece we make.

        Behind Curves is a dedicated team that believes every woman deserves better.

        Based between Europe and the US, we are working every day to bring the support, the relief and the confidence we deserve.

        Our team is available Monday to Friday, 9am to 8pm US Eastern Time.

        You can reach us by email at support@wearcuvres.com, through our Contact Form, or via our Help Desk.

        We respond to all inquiries within 24 business hours.